Identity
The construction
Variations
Brand system
The system
Colour
Type
Cormorant Garamond
Headings, dish names and italic accents
Good mornings go further.
Jost
Body copy, buttons and small capital labels
The quick brown fox jumps over the lazy dog 0123456789
Applications
Website
The build
One page to check your ZIP, build an order and pay, then a live page to follow it.
Key pages
- Home: delivery check, menu and cart
- Checkout: delivery details, tip and card payment
- Order status: live tracking for each order
Stack
- Custom-coded front end
- Managed database
- Payment provider
- Transactional email service
Platform
Under the hood
A paid order travels from the customer to the kitchen and back as a confirmation email and status updates, with nobody retyping anything.
CustomerChecks their ZIP and builds a cart
Ordering sitePrices, fees and tax worked out on the server
Card paymentOrders are saved only once paid
Order databaseEach order gets a short number
Kitchen dashboardNew orders chime; one tap moves them on
Customer updatesOrder confirmation email and a live status page
- Takes paid delivery orders directly, with coverage and delivery fees set by ZIP code.
- Staff run the queue, opening hours, delivery settings and menu from one tablet screen.
- Customers get an order confirmation email and follow their order live, and a cancelled order is refunded in one tap.
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